2024 Royal Stag Price in India for 180ml, 750ml and 1 liter

Royal Stag is a popular blended whisky in India, released in 1997 by Pernod Richard. Known for its slogan “It’s your life, make it large,” this whisky boasts an alcohol content of 42.8% (85.6 proof). Crafted from a blend of local grain spirits and imported scotch malt whiskies, it stands out for being gluten-free, and free of any gluten proteins.

This renowned whisky brand offers two main variants: Royal Stag Deluxe and Royal Stag Barrel Select, with the former being particularly famous in India. Its availability and pricing vary across major Indian states such as Kolkata, Punjab, Mumbai, Gujarat, Hyderabad, Odisha, Karnataka, Uttar Pradesh, Rajasthan, Jaipur, Kerala, Goa, and Delhi. Here is the detailed Royal Stag Price in India for the year 2024 for all the possible volumes (180ml, 375ml, 750ml, 1 liter, and 2 liters) and variants available all over the city.

Royal Stag Price in India

Sizes, Popularity, and Enjoyment

In the Indian market, Royal Stag whisky is available in various sizes, catering to different preferences: 180 ml, 375 ml, 750 ml, 1 liter, and 2 liters. Among these options, the 750 ml bottle stands out as the most sought-after and frequently sold size across the country.

This whisky enjoys widespread fame throughout India, appealing to individuals of all genders and generations. Its popularity is attributed to a combination of factors, notably its robust media campaigns and affordability, priced below 1000 INR, making it accessible to a broad consumer base..

Global Market and Local Impact 

Royal Stag whisky has expanded its footprint significantly, being exported to 35 countries worldwide. In its native market of India, it holds a cherished place, celebrated as a source of national pride. The brand’s success is attributed to well-developed marketing strategies, extensive social media campaigns, and widespread advertisements that have garnered immense love and appreciation from the public.

The whisky witnessed a substantial rise in popularity among Indians after 2013, reaching a peak in terms of demand and recognition. Despite government-imposed taxes amounting to 28%, Royal Stag remains the 6th most sold whisky in the local market, a testament to its enduring appeal.

Post the COVID-19 pandemic, there has been a growth rate of 5.1% in the last three years, signifying a steady recovery and resilience in sales. In 2023 alone, the company managed to sell an impressive 51 million cases globally, while in India, an annual sale of 32.9 million cases was recorded.

This success reflects in the substantial annual business turnover, totaling a staggering 9.8 billion dollars, highlighting the brand’s financial prowess and market dominance since its introduction in India back in 1997.

Features and Packaging Details

Royal Stag whisky presents a rich appearance with its dark brown color, offering a sensory experience with its distinctive aroma and taste profile. The nose captures notes of oak, caramel, and vanilla, while the palate delivers a delightful combination of sweetness and spice. The finish is marked by its smoothness and mellowness, leaving a lasting impression.

Packaged elegantly in a crystal-clear glass bottle, the label prominently features the iconic Royal Stag logo—a majestic stag’s head adorned with a crown. This distinctive packaging adds to the allure of the whisky, appealing to consumers with its visual aesthetics and brand identity.