In the bustling streets of Delhi, there has always been an ongoing debate about whether any distillery could ever craft a smoother and more exquisite rum than the beloved Old Monk, a sentimental favorite among many. However, there’s a new contender in the market that seems to have turned the tables with its remarkable smoothness and enticing flavors while maintaining a price point similar to the nostalgic Old Monk. Enter Charlie XXX Rum, a dark premium rum that has found its place in thousands of stores across the city.
XXX Rum is Available in sizes ranging from 180 ml to 750 ml, this rum finds its prime enjoyment during the winter months and festive occasions like Christmas, adding an extra touch of delight to these special moments.
Charlie XXX Rum Price
| Brand Name | Size (ml) | Price (INR) in Delhi |
| Charlie Gold XXX Rum | 180 | 105 |
| Charlie Gold XXX Rum | 375 | 210 |
| Charlie Gold XXX Rum | 750 | 420 |
| Charlie XXX Superior Rum | 180 | 95 |
| Charlie XXX Superior Rum | 375 | 195 |
| Charlie XXX Superior Rum | 500 | 255 |
| Charlie XXX Superior Rum | 750 | 390 |
Availability and Market Insights
Charlie XXX Rum, a dark premium rum originating from Santiago de Cuba and crafted by Highfield Distillers & Bottlers Pvt. Ltd., has swiftly made its mark in the heart of Delhi. With an alcohol content of 40% and a tagline that promises an indulgent “Triple-Xperience of Richness and Flavor,” this rum was first introduced in 2019 and has seen a rapid ascent in popularity.
Infused with the essence of sugarcane, molasses, and artificial flavors, it’s exported to 19 countries and experienced its peak in Delhi’s market in 2022, securing the sixth spot in sales. Post-COVID, it sustained a 4% growth, and in 2023, approximately 3 lac cases were sold in Delhi, amounting to an annual business turnover of $2 million.
