Sterling Reserve is a favorite among many in Delhi, although it’s not commonly enjoyed neatly. I relish Sterling Reserve mixed with Coke, sharing enjoyable evenings with my wife several nights a week. On a different note, Indri Whisky holds a special place for me, offering a delightful single malt experience that I prefer neat. Now, when it comes to my Indian roots, Blender’s Pride finds its place in my collection. Interestingly, there’s a connection between Sterling Whisky and Old Monk, almost like they’re meant to be enjoyed together.
Sterling Whisky is a blended Indian whisky renowned for its light honey taste category. Embracing the slogan “Sip Sophistication, Drink Sterling Reserve,” this whisky contains 42.8% alcohol (85.6 proof) and is distilled at the Allied Blenders and Distillers Pvt. Ltd. Sterling Whisky is available in volumes of 180 ml, 375 ml, 750 ml, and 1000 ml in Delhi, with the 750 ml volume being the most sought-after across Delhi and India.
Sterling whisky Price Table
| Brand Name | Volume (ml) | Price (INR) in Delhi |
| Sterling Reserve B10 Premium Blended Whisky (Gift Pack) | 750 | 520 |
| Sterling Reserve B10 Premium Blended Whisky | 750 | 1100 |
| Sterling Reserve B10 Premium Blended Whisky | 180 | 320 |
| Sterling Reserve B10 Premium Blended Whisky | 375 | 580 |
| Sterling Reserve B10 Premium Blended Whisky | 750 | 1100 |
| Sterling Reserve B7 Classique Blended Whisky | 180 | 180 |
| Sterling Reserve B7 Classique Blended Whisky | 375 | 340 |
| Sterling Reserve B7 Classique Blended Whisky | 750 | 660 |
| B7 Finest Blended Sterling Whisky | 180 | 210 |
| B7 Finest Blended Sterling Whisky | 375 | 390 |
| B7 Finest Blended Sterling Whisky | 750 | 750 |
| Sterling Reserve B7 Splendour Blended Whisky | 180 | 200 |
| Sterling Reserve B7 Splendour Blended Whisky | 375 | 370 |
| Sterling Reserve B7 Splendour Blended Whisky | 750 | 710 |
| Sterling Reserve B7 Whisky Cola Deluxe Mix | 180 | 220 |
| Sterling Reserve B7 Whisky Cola Deluxe Mix | 375 | 420 |
| Sterling Reserve B7 Whisky Cola Deluxe Mix | 750 | 800 |
| Sterling Reserve BX Hippy Special Blended Whisky | 180 | 230 |
| Sterling Reserve BX Hippy Special Blended Whisky | 375 | 440 |
| Sterling Reserve BX Hippy Special Blended Whisky | 750 | 840 |
Variants and Availability
The maturation of this whisky spans between 5 and 18 years, where base spirits are carefully chosen for their quality. Introduced in 2017, Sterling Whisky hails from India and is crafted using a blend of 25+ Scotch malts sourced from various barrel origins, combined with meticulously selected Indian grain spirits, overseen by seasoned experts.
Within India and Delhi, Sterling Whisky offers three variants, with the Sterling Reserve B7 Blend Whisky standing out as a particularly famous variant across both regions. This availability allows enthusiasts to relish the distinct light honey flavors and sophisticated taste profile that Sterling Whisky offers.
Market Presence and Sales
In 2024, Sterling Whisky maintains a presence across 22 Indian states, showcasing widespread availability across the country. Notably, during the initial year of the COVID-19 pandemic in 2020, it held a rank among Delhians, reflecting its impact and significance during challenging times. However, the government imposes a 30% tax on this whisky, affecting its pricing within the market.
Within the local liquor market in Delhi, Sterling Whisky holds the 31st position among the most-selling single malts originating from India. Impressively, post-COVID-19, it has experienced substantial growth over the last three years in Delhi, marking a significant 6.7% increase in its sales. In 2023, the records indicate sales of 82,000 cases of Sterling Whisky throughout Delhi, leading to an annual business turnover of 15 crore Indian rupees.
