It’s interesting how Director’s Special whisky, being the most affordable blended Indian whisky at my local liquor store, has earned a place in my preferences, despite my partiality towards blends. Director’s Special whisky falls under the category of blended whisky, known for its spicy and alcoholic taste profile. This whisky boasts an alcohol content of 42.8% (85.6 proof) and is distilled at the United Spirits Ltd. (USL) distillery, which also owns brands like 100 Pipers and Bagpiper whiskies.
Director’s Special whisky is available in various volumes such as 180 ml, 375 ml, 750 ml, and 1000 ml in Delhi, with the 750 ml variant being the most sought-after volume both in Delhi and across India, preferred by consumers for their whisky choices. Here is the Director special whisky Price in Delhi for the year 2024 to all the possible volumes and variants available all over the city.
Director special whisky Price Table
| Brand Name | Volume (ml) | Price (INR) in Delhi |
| Black Director Special Whisky | 180 | 160 |
| Black Director Special Whisky | 375 | 300 |
| Director Special Black Whisky | 750 | 550 |
| Directors Special Black Whisky | 1000 | 720 |
Variants and Availability
Matured for a duration of 5 to 12 years, Director’s Special incorporates a blend of 20-plus aged Indian malt-based whiskies, contributing to its distinctive flavor profile.
In both India and Delhi, Director’s Special presents four variants, with the Director’s Special Black Whisky standing out as a particularly famous variant across both regions. This availability offers enthusiasts the chance to savor the unique characteristics and moments associated with Director’s Special whisky, catering to diverse preferences in the whisky market.
Market Presence and Sales
In 2024, Director’s Special whisky demonstrates a robust presence across 31 Indian states, indicating its extensive availability throughout the nation. Notably, it achieved a considerable ranking among Delhians back in 2016, highlighting its historical significance in the local liquor market. The government imposes a moderate 30% tax on this whisky, influencing its pricing and affordability in the market.
Within the local Delhi liquor market, Director’s Special secures the sixth position among the most selling Indian blended whiskies. Post-COVID-19, it has experienced a modest growth rate of 2.2% in sales over the last three years in Delhi. Records show that in 2023, approximately 2 lakh cases of Director’s Special whisky were sold across Delhi, contributing to an annual business turnover of 23 crore Indian rupees.
