American Pride Whisky, an embodiment of Indian blend craftsmanship, presents a delightful blend that resonates well with gastronomic indulgences, particularly a sizzling steak alongside earthy mushrooms. The whisky’s scotch essence harmonizes seamlessly with the flavors of prime meat and mushrooms, elevating the dining experience.
In Delhi for the year 2024, the price of Royal Challenge American Pride whisky across various volumes (90 ml, 180 ml, 375 ml, and 750 ml) and available variants throughout the city is as follows:
American Pride Whisky Price
| Brand Name | Volume (ml) | Price (INR) in Delhi |
| Luxe Gold Royal Challenge American Pride Whisky Price | 180 | 300 |
| Luxe Gold Royal Challenge American Pride Whisky Price 750ml | 750 | 1100 |
| Royal Challenge American Pride Fine Gold Whisky | 180 | 300 |
| Royal Challenge American Pride Fine Gold Whisky price 750ml | 750 | 1000 |
Market value of American Blend
Crafted as a blended whisky, American Pride Whisky boasts an alcohol content of 40% (80 proof) and matures for 5 years, its origins stemming from India since its inception in 2007. The whisky’s composition is a delicate balance of local Indian grain spirits and a harmonious blend of Scotch whiskies, artfully combining over 30 distinct variations to achieve its unique profile, setting it apart as a distinct offering within the whisky market.
One of its esteemed variants, the Royal Challenge American Pride Luxe Gold Whisky, has gained widespread recognition in Delhi and across India. Its availability spans 28 states, marking a testament to its extensive reach within the Indian whisky landscape. Its ascension to a commendable position in the Delhi market in 2018 solidified its standing among the esteemed Royal Challenge Whiskies series, earning the admiration and respect of whisky enthusiasts.
Despite the challenging circumstances post-COVID, American Pride Whisky showcased resilience, witnessing an impressive 3.8 percent growth in the last three years. In 2023, its sales soared to a remarkable 2 lakh cases throughout Delhi, reflecting its enduring popularity. This success translates into an annual revenue of 21 crores in Indian rupees, indicating its robust presence and resonance with consumers in the capital.
Furthermore, this blend prides itself on the incorporation of natural flavorings, promising a distinctive and pleasing taste profile. While American Pride Whisky is regarded with high regard in the market, it is important to note that its reputation for quality comes at a 30% taxation rate, aligning with its status among other revered whiskies available in India.
