Johnnie Walker, an ever-youthful blended whisky, embarked on its journey in 1995, quickly gaining momentum just three years after its launch. Johnnie Walker Blue Label, available in India, represents a premium blended Scotch whisky which is known for its honey-flavored taste profile, and offering a unique and sophisticated drinking experience.
Variants and Availability
Blue Label Whisky, a renowned blended Scotch whisky, is celebrated for its sweet and smoky taste, making it one of the best in its category. With an alcohol content of 40% and a proof of 80, this exquisite whisky is owned by Johnnie Walker Limited. It undergoes maturation for an impressive 28 years, resulting in a rich and mature flavor profile. Released to the world in 1992, Black Label Whisky is crafted from a base of 40+ malted barley and grain scotch whiskies, showcasing the brand’s commitment to quality.
Originating from Scotland, Black Label Whisky has garnered an average rating of 5/5 by the people, emphasizing its widespread popularity.
Blue Label Price
| Brand Name | Volume (ml) | Price (INR) in India |
| Blue Label Whisky | 200 | 4500 |
| Blue Label Whisky | 750 | 18000 |
| Johnnie Walker Blue Label Blended Scotch Whisky | 50 | 1500 |
| Johnnie Walker Blue Label Blended Scotch Whisky | 200 | 4500 |
| Johnnie Walker Blue Label Blended Scotch Whisky | 750 | 18000 |
| Johnnie Walker Blue Label Ghost and Rare Blended Scotch Whisky | 50 | 1800 |
| Johnnie Walker Blue Label Ghost and Rare Blended Scotch Whisky | 200 | 6500 |
| Johnnie Walker Blue Label Ghost and Rare Blended Scotch Whisky | 750 | 25000 |
Blue label Price in Delhi
| Brand Name | Volume (ml) | Price (INR) in Delhi |
| Blue Label Whisky | 200 | 4600 |
| Blue Label Whisky | 750 | 17330 |
| Johnnie Walker Blue Label Blended Scotch Whisky | 50 | 1500 |
| Johnnie Walker Blue Label Blended Scotch Whisky | 200 | 4600 |
| Johnnie Walker Blue Label Blended Scotch Whisky | 750 | 17330 |
| Johnnie Walker Blue Label Ghost and Rare Blended Scotch Whisky | 50 | 1800 |
| Johnnie Walker Blue Label Ghost and Rare Blended Scotch Whisky | 200 | 6750 |
| Johnnie Walker Blue Label Ghost and Rare Blended Scotch Whisky | 750 | 25325 |
In Delhi, it’s no small fry in the market either, ranking as the 10th most sold whisky. In 2023 alone, around 2.9 million cases flew off the shelves, raking in a whopping 12.8 million dollars in business. So yeah, this Blue Label is no ordinary drink—it’s got a charm that lasts!
Blue label Price in Mumbai
| Brand | Volume (ml) | Price (INR) in Mumbai |
| Blue Label Whisky | 180 | 7000 |
| Blue Label Whisky | 375 | 13500 |
| Blue Label Whisky | 750 | 26000 |
| Johnnie Walker Blue Label Blended Scotch Whisky | 180 | 7000 |
| Johnnie Walker Blue Label Blended Scotch Whisky | 375 | 13500 |
| Johnnie Walker Blue Label Blended Scotch Whisky | 750 | 26000 |
| Johnnie Walker Blue Label Blended Scotch Whisky | 1000 | 35000 |
| Johnnie Walker Blue Label Ghost and Rare Blended Scotch Whisky | 50 | 3000 |
| Johnnie Walker Blue Label Ghost and Rare Blended Scotch Whisky | 200 | 11000 |
| Johnnie Walker Blue Label Ghost and Rare Blended Scotch Whisky | 750 | 40000 |
In 2024, Johnnie Walker has established its presence in 29 Indian states, with Mumbai emerging as its largest market, particularly for the coveted Blue Label Blended Scotch Whisky. Garnering the 11th position among foreign scotch whisky brands, Johnnie Walker has seen a remarkable 6.7% growth in Mumbai’s liquor market over the past three years, post-COVID.
With a record-breaking 82,762 cases sold in Mumbai in 2023, Johnnie Walker’s annual business in the city amounts to a staggering 62.22 crore Indian rupees.
Blue Label Price in Kerala
- Johnnie Walker Blended Scotch Blue Label Whisky (50ml): ₹2500
- Johnnie Walker Blended Scotch Blue Label Whisky (200ml): ₹8500
- Johnnie Walker Blended Scotch Blue Label Whisky (500ml): ₹19000
- Johnnie Walker Blended Scotch Blue Label Whisky (750ml): ₹28000
- Johnnie Walker Blended Scotch Blue Label Whisky (1 liter): ₹37000
During the evolving advertising landscape in Kerala in the year 2000, Blue Label secured a significant rank, further contributing to its fame and recognition. The brand experienced a growth rate of 4.9% in the last three years after COVID-19, showcasing its resilience in the market. In 2023, Blue Label recorded impressive sales figures, with 52,000 cases sold across Kerala, contributing to an annual business turnover of 27 crore Indian rupees.
Blue Label Price in Kolkata
| Brand Name | Volume (ml) | Price (INR) in Kolkata |
| Johnnie Walker Blended Scotch Blue Label P | 50 | 1300 |
| Johnnie Walker Blended Scotch Blue Label | 200 | 4500 |
| Johnnie Walker Blended Scotch Blue Label | 750 | 14000 |
| Johnnie Walker Blended Scotch Blue Label | 1000 | 19000 |
| Johnnie Walker Blue Label Ghost and Rare Blended Scotch Whisky | 50 | 3000 |
| Johnnie Walker Blue Label Ghost and Rare Blended Scotch Whisky | 200 | 8000 |
| Johnnie Walker Blue Label Ghost and Rare Blended Scotch Whisky | 750 | 26000 |
In 2023, government records indicate an impressive sale of 53,442 cases of Black Label Whisky in Kolkata, contributing to an annual business turnover of 72 crores in Indian rupees.
Johnnie Walker Blue Label Price in Bangalore
- Johnnie Walker Blended Scotch Blue Label Whisky (50ml): ₹2500
- Johnnie Walker Blended Scotch Blue Label Whisky (200ml): ₹8500
- Johnnie Walker Blended Scotch Blue Label Whisky (500ml): ₹20000
- Johnnie Walker Blended Scotch Blue Label Whisky (750ml): ₹29000
- Johnnie Walker Blended Scotch Blue Label Whisky (1 liter): ₹38000
Experiencing remarkable growth of 6.1% over the last three years post-COVID-19, Blue Label achieved substantial sales in 2023, with 70,000 cases sold throughout Karnataka, contributing to an annual business turnover of 31 crore Indian rupees.
Blue label Price Table
| Brand | Volume (ml) | Price (Rupees) in Hyderabad |
| Blue Label Price | 50 | 2200 |
| Blue Label Price | 200 | 8000 |
| Blue Label Price | 750 | 26000 |
| Johnnie Walker Blue Label Blended Scotch Whisky | 50 | 2200 |
| Johnnie Walker Blue Label Blended Scotch Whisky | 200 | 8000 |
| Johnnie Walker Blue Label Blended Scotch Whisky | 750 | 26000 |
| Johnnie Walker Blue Label Blended Scotch Whisky | 1000 | 35000 |
| Johnnie Walker Blue Label Ghost and Rare Blended Scotch Whisky Port Ellen | 750 | 43000 |
| Johnnie Walker Blue Label Ghost and Rare Blended Scotch Whisky | 200 | 12000 |
| Johnnie Walker Blue Label Ghost and Rare Blended Scotch Whisky | 750 | 41000 |
Market Presence and Sales
In the year 2024, Blue label has established a notable presence across 29 states in India, showcasing its widespread availability and popularity nationwide.
Since its debut in Hyderabad in 2007, Blue label has maintained a distinguished status, being the premier choice due to the absence of competitors at its inception. It continues to be the preferred and sought-after whisky among enthusiasts, remaining a cherished favorite for most whisky lovers.
Blue label Price Table in Hyderabad
| Brand | Volume (ml) | Price (Rupees) in Hyderabad |
| Blue Label Whisky | 50 | 2200 |
| Blue Label Whisky | 200 | 8000 |
| Blue Label Whisky | 750 | 26000 |
| Johnnie Walker Blue Label Blended Scotch Whisky | 50 | 2200 |
| Johnnie Walker Blue Label Blended Scotch Whisky | 200 | 8000 |
| Johnnie Walker Blue Label Blended Scotch Whisky | 750 | 26000 |
| Johnnie Walker Blue Label Blended Scotch Whisky | 1000 | 35000 |
| Johnnie Walker Blue Label Ghost and Rare Blended Scotch Whisky Port Ellen | 750 | 43000 |
| Johnnie Walker Blue Label Ghost and Rare Blended Scotch Whisky | 200 | 12000 |
| Johnnie Walker Blue Label Ghost and Rare Blended Scotch Whisky | 750 | 41000 |
In 2023, official government records indicate the sale of a remarkable 91,871 cases of blue label in Hyderabad, contributing significantly to its annual business turnover, reaching an impressive 38.17 crores in Indian rupees.
