Johnnie Walker Blue Label Price in Kerala for 2024 is a compulsory piece of information for all lovers of whiskies. The brand is available in various volumes, including 50ml, 200ml, and 750ml, with the 750ml bottle being the most preferred choice among consumers in Kerala. Here is the detailed blue label Price in Kerala for all the possible volumes available all over the city.
Blue Label Price List
- Johnnie Walker Blended Scotch Blue Label Price in Kerala (50ml): ₹2500
- Johnnie Walker Blended Scotch Blue Label Price in Kerala (200ml): ₹8500
- Johnnie Walker Blended Scotch Blue Label Price in Kerala (500ml): ₹19000
- Johnnie Walker Blended Scotch Blue Label Price in Kerala (750ml): ₹28000
- Johnnie Walker Blended Scotch Blue Label Price in Kerala (1 liter): ₹37000
Variants and Availability
Blue Label Whisky, the world’s most renowned and appreciated blended Scotch whisky, is owned by Johnnie Walker Limited. Recognized for its honey taste profile, the whisky contains 40% alcohol by volume (ABV) and 80 proof. Released globally by the company in 1992, it made its way to Kerala in 1999, captivating the palates of whisky enthusiasts with its exquisite blend of the best 40 Scottish honey-flavored malted barley and grain Scotch whiskies.
With a maturation age of 28 years, Blue Label stands as a testament to the brand’s commitment to quality and craftsmanship. Originating from Scotland, a region renowned for its whisky heritage, Blue Label has become a symbol of luxury and sophistication.
Market Presence and Sales
In 2024, Blue Label has a notable presence in 29 Indian states, reflecting its popularity among discerning consumers. It achieved the second-highest rank in the Kerala liquor market for foreign Scotch whisky brands, following the iconic Red Label. Despite facing a challenging tax rate of 150% imposed by the government, Blue Label continues to hold a strong position in the market.
During the evolving advertising landscape in Kerala in the year 2000, Blue Label secured a significant rank, further contributing to its fame and recognition. The brand experienced a growth rate of 4.9% in the last three years after COVID-19, showcasing its resilience in the market. In 2023, Blue Label recorded impressive sales figures, with 52,000 cases sold across Kerala, contributing to an annual business turnover of 27 crore Indian rupees.
