Blue Label Price in Mumbai for the year 2024 is a curious market research issue. Here is the Johnnie Walker Blue Label Cost, features, market value and availability across the city. Explore the world of Johnnie Walker, a renowned blended whisky that has been captivating taste buds since its global release in 1992. Crafted by the master blenders at Diageo, this whisky stands out for its unique combination of 50+ malted barley and grain Scotch whiskies.
Blue label Price in Mumbai 2024
Here is the details of Blue Label Price in Mumbai for the year 2024 to all the possible volumes (180 ml,750 ml and 1000 ml) and variants available all over the city.
| Brand | Volume (ml) | Price (INR) in Mumbai |
| Blue Label Price in Mumbai | 180 | 7000 |
| Blue Label Price in Mumbai | 375 | 13500 |
| Blue Label Price in Mumbai | 750 | 26000 |
| Johnnie Walker Blue Label Blended Scotch Whisky | 180 | 7000 |
| Johnnie Walker Blue Label Blended Scotch Whisky | 375 | 13500 |
| Johnnie Walker Blue Label Blended Scotch Whisky | 750 | 26000 |
| Johnnie Walker Blue Label Blended Scotch Whisky | 1000 | 35000 |
| Johnnie Walker Blue Label Ghost and Rare Blended Scotch Whisky | 50 | 3000 |
| Johnnie Walker Blue Label Ghost and Rare Blended Scotch Whisky | 200 | 11000 |
| Johnnie Walker Blue Label Ghost and Rare Blended Scotch Whisky | 750 | 40000 |
Taste Category and Signature Slogan
Indulge in the exquisite sweetness and honey-flavored notes that define Johnnie Walker. Every sip is a journey unparalleled, a testament to the brand’s commitment to mastery and elegance, as encapsulated in its popular slogan: “Where Mastery Meets Elegance, Every Sip is a Journey Unparalleled.”
Alcohol Content and Maturation Age
With an alcohol content of 40% (80 proof), Johnnie Walker takes pride in its 28 years of maturation, ensuring a blend that exemplifies sophistication and depth.
Market Presence and Sales
In 2024, Johnnie Walker has established its presence in 29 Indian states, with Mumbai emerging as its largest market, particularly for the coveted Blue Label Blended Scotch Whisky. Garnering the 11th position among foreign scotch whisky brands, Johnnie Walker has seen a remarkable 6.7% growth in Mumbai’s liquor market over the past three years, post-COVID.
Government Taxation and Rankings
The government imposes a substantial 150% tax on this distinguished whisky. In the year 2000, Johnnie Walker secured a noteworthy rank in Mumbai’s liquor market, setting the stage for its enduring popularity.
Sales statistics and annual business in Mumbai
With a record-breaking 82,762 cases sold in Mumbai in 2023, Johnnie Walker’s annual business in the city amounts to a staggering 62.22 crore Indian rupees. This impressive figure underscores the brand’s unwavering appeal and consumer loyalty.
Available Volumes and Best-Selling Variant
Johnnie Walker caters to diverse preferences with its available volumes of 50 ml, 200 ml, and 750 ml. Among these, the 750-ml variant stands out as the most sought-after choice across Mumbai and India, reflecting the brand’s dominance in the whisky market.
