Contessa Rum, available in Delhi, offers a diverse range of both white and dark rum varieties, presenting a blend that combines a sweet and spicy taste profile, catering to varied preferences. With an alcohol content of 42.8% (85.6 proof), Contessa Rum is distilled at Radico Khaitan, a renowned distillery that also produces other famous brands such as Rampur single malt, 8 pm, and Magic Moments. The maturation period for this rum typically spans between 1 and 2 years, ensuring a well-rounded and refined flavor.
Contessa Rum is available in various volumes in Delhi, including 180 ml, 375 ml, 750 ml, and 1000 ml, with the 750 ml variant emerging as the most sought-after volume across Delhi and India. Here is the Contessa Rum Price in Delhi for the year 2024 for all the possible volumes and variants available all over the city.
Contessa Rum Price Table
| Brand Name | Volume | Price (INR) in Delhi |
| Contessa xxx rum Price | 180 | 120 |
| Contessa xxx rum Price | 375 | 240 |
| XXX Contessa Rum Price in Delhi 750ml | 750 | 480 |
| XXX Contessa Rum Price in Delhi | 1000 | 650 |
| Contessa XXX Rum Blended With Matured Cane Juice Spirit Price | 180 | 80 |
| Contessa XXX Rum Blended With Matured Cane Juice Spirit Price | 375 | 150 |
| Contessa XXX Rum Blended With Matured Cane Juice Spirit Price | 750 | 280 |
Market Presence and Sales
In 2024, Contessa Rum maintains a robust presence across India, being available in 30 Indian states, showcasing its widespread availability and popularity among consumers. Notably, in the Delhi years of 2009, Contessa Rum achieved a significant milestone by becoming the highest-selling rum in India, surpassing the longstanding popularity of Old Monk, signifying its exceptional market position and consumer preference.
Despite the government imposing a tax rate of 30% on Contessa Rum in Delhi, the brand holds the third position in the local Delhi liquor market as one of the most popular India-manufactured rums.
Post the challenges posed by the COVID pandemic, Contessa Rum has shown resilience and growth, recording a commendable 4.5% increase in sales over the last three years in Delhi, indicating its enduring appeal among consumers.
Official government records indicate the sale of 1.5 lakh cases of Contessa Rum in Delhi during 2023, contributing to an annual business turnover of 34 crores in Indian rupees. This demonstrates the brand’s strong market presence and significant consumer demand in the capital city.
Having made its debut in 1943, Contessa Rum originates from India and uses fermented sugarcane as its base raw material for alcohol production, contributing to its unique taste profile.
In both India and Delhi, Contessa offers two variants, among which the Contessa xxx rum stands out as a particularly famous variant, garnering attention and appreciation among consumers for its distinct characteristics and popularity in the region.
