Dewar’s White Label is a Blended Scotch whisky known for its honey and Scottish heather taste profile. Embracing the slogan “Sip Sophistication, Dewar’s White Label,” this whisky boasts an alcohol content of 42.8% (85.6 proof) and is distilled at the John Dewar & Sons Ltd. distillery.
Matured for an undisclosed period, Dewar’s White Label was introduced to the world in 1846, originating from Scotland. Its composition involves a blend of over 40 different mature single malts sourced from various regions across Scotland, contributing to its distinct and rich flavors. Dewar’s White Label is available in volumes of 180 ml, 375 ml, 750 ml, and 1000 ml in Delhi, with the 750 ml variant being the most sought-after volume both in Delhi and across India.
Dewars White Label Price Table
| Brand Name | Volume (ml) | Price (INR) in Delhi |
| Dewars white label Whisky | 180 | 420 |
| Dewars white label Whisky | 375 | 850 |
| Dewars white label blended scotch whisky | 750 | 1700 |
Market Presence and Sales
In 2024, Dewar’s White Label maintains a substantial presence across 20 Indian states, indicating its widespread availability throughout the country. Notably, it held a significant rank among Delhians back in 2001, emphasizing its historical significance in the local liquor scene. However, the government imposes a substantial 150% tax on this whisky, influencing its pricing within the market.
Within the local Delhi liquor market, Dewar’s White Label secures the 7th position among the most popular blended Scotch whiskies available. Post-COVID-19, it has experienced notable growth, showing a 6.1% increase in sales over the last three years in Delhi. In 2023, records indicate sales of 1.3 lakh cases of Dewar’s White Label across Delhi, contributing to an annual business turnover of 60 crore Indian rupees.
