For the Morpheus brandy price in Kerala for the year 2024, here is the most recent market price for this unique liquor brand. This is available in various sizes—180 ml, 375 ml, and 750 ml—and variants across Kerala. Here is the detailed Morpheus Brandy Price in Kerala for all the possible volumes and variants.
Morpheus Brandy stands as a testament to exquisite craftsmanship, boasting a heavy-bodied sweet taste complemented by a formidable 42.8% alcohol content (proof 85.6). This fine brandy, owned by Radico Khaitan Limited (8 pm and magic moments producers), is crafted from luscious red grapes, finding its roots in the heart of India. Launched in Kerala in 2009, Morpheus Brandy has become a symbol of sophistication and taste.
Morpheus Brandy Price List
- XO Blended Premium Morpheus Brandy Price in Kerala (180ml): ₹350
- XO Blended Premium Morpheus Brandy Price in Kerala (3750ml): ₹670
- XO Blended Premium Morpheus Brandy Price in Kerala (750ml): ₹1300
- Morpheus Blue XO Brandy Price in Kerala (375ml): ₹1000
- Morpheus Blue XO Brandy Price in Kerala (750ml): ₹2000
- Radico XO Blended Premium Morpheus Brandy Price in Kerala (750ml): ₹700
- Radico XO Blended Premium Morpheus Brandy Price in Kerala (750ml): ₹1400
Market Presence and Sales
As of 2024, Morpheus Brandy has established its presence in 19 Indian states, with Kerala proudly standing as the 1st highest consumer. This widespread acclaim is a testament to the brand’s popularity across the Kerala State for the best of their lives in the moments of happiness.
Even in the face of challenges, Morpheus Brandy has demonstrated resilience and growth. In the three years following the onset of the COVID-19 pandemic, the brand witnessed a commendable 4.9% increase in Kerala. In 2023 alone, the government excise records indicate the sale of 21,000 cases, translating to an annual business turnover of 20 crore Indian rupees.
Kerala, known for its discerning palate, exhibits an average consumption of 0.10 liters per person annually. Kerala government imposes a 23.5% tax on Morpheus brandy. Despite this, the brand continues to thrive, reflecting the resilience of both its market position and consumer loyalty.
