Old Monk Rum, available in Hyderabad, offers both dark and white rum variants, each contributing distinct taste profiles within the sweet category, catering to a range of preferences. The brand is renowned for its popular slogan, “Rise Above Ordinary, Choose Old Monk,” which encapsulates its ethos of offering a superior experience and encouraging consumers to choose excellence.
With an alcohol content of 42.8% (85.6 proof), Old Monk Rum is distilled at the Mohan Meakin distillery (producer of (Solan No 1 Single malt whisky), where it matures for a span of 2 to 9 years, resulting in a well-aged and nuanced flavor profile. Introduced to the world in 1954, Old Monk Rum originates from India and is crafted from sugar cane juice, contributing to its distinct taste and character.
Old Monk Rum Price Table
| Brand Name | Volume | Price (INR) in Hyderabad |
| Old monk gold premium rum Price | 750 | 780 |
| Old monk gold premium rum Price | 375 | 400 |
| Old monk gold premium rum Price | 180 | 200 |
| Old monk rum very old vatted Price | 1000 | 1140 |
| Old monk rum very old vatted Price | 750 | 840 |
| Old monk rum very old vatted Price | 375 | 440 |
| Old monk rum very old vatted Price | 180 | 220 |
| Old monk rum very old vatted Price | 90 | 100 |
| Old monk the legend rum very old vatted Price | 750 | 1700 |
| Old monk the legend rum very old vatted Price | 180 | 390 |
| Old Monk White Rum Price | 180 | 150 |
| Old Monk White Rum Price | 375 | 300 |
| Old Monk White Rum Price | 750 | 600 |
| Old Monk Coffee Price | 375 | 750 |
| Old Monk Coffee Price | 750 | 1450 |
| Old Monk Amber Price | 375 | 550 |
| Old Monk Reserve Price | 180 | 140 |
| Old Monk Reserve Price | 375 | 280 |
| Old Monk Reserve Price | 750 | 500 |
| Matured XXX Old Monk Rum Price | 180 | 130 |
| Matured XXX Old Monk Rum Price | 375 | 250 |
| Matured XXX Old Monk Rum Price | 500 | 350 |
| Matured XXX Old Monk Rum Price | 750 | 500 |
| Superior XXX Old Monk Rum Price | 750 | 700 |
Market Presence and Sales
As of 2024, Old Monk Rum has established a significant presence across 35 Indian states, signifying its widespread availability and popularity throughout the country.
Since its emergence in the Hyderabadi market in 1990, propelled by iconic Sony TV ads, Old Monk Rum has consistently held the number one rank, solidifying its position as a beloved choice among consumers.
Despite the government’s imposition of a 30% tax rate on Old Monk Rum in Hyderabad, the brand holds the top rank in the local Hyderabad-Telangana liquor market, standing as the leading and top-selling rum in both India and Hyderabad.
Following the challenges of the COVID pandemic, Old Monk Rum has exhibited an impressive growth rate of 5.2% over the last three years in Hyderabad, emphasizing its resilience and sustained appeal among consumers.
Official government records reflect the sale of 3 lakh cases of Old Monk Rum in Hyderabad during 2023, contributing to an annual business turnover of 39.23 crores in Indian rupees. This underscores the brand’s robust market presence and substantial consumer demand in Hyderabad.
Old Monk Rum is available in various volumes in Hyderabad, including 180ml, 375ml, 750ml, and 1000ml, with the 750ml variant emerging as the most sought-after volume across Hyderabad and India, indicating its widespread popularity and preference among consumers.
