Old Smuggler whisky, a blended Scotch whisky, is available in multiple variants and sizes across Delhi. Known for its spicy and oaky taste profile, it boasts a popular slogan, “Experience Purity with Old Smuggler Whisky.” With an alcohol content of 40% or 80 proof, it is distilled at Gruppo Campari and matured for approximately 3 years.
Originating from Scotland, it utilizes more than 40 kinds of Scotch base grain whiskies as its raw materials. In India and Delhi, it comes in two distinct variants, prominently featuring the Old Smuggler Blended Scotch Whisky.
Old Smuggler Whisky Price Table
| Brand Name | Volume (ml) | Price (INR) in Delhi |
| Blended Scotch Old Smuggler Whisky | 60 | 100 |
| Blended Scotch Old Smuggler Whisky | 180 | 310 |
| Blended Scotch Old Smuggler Whisky | 375 | 620 |
| Old Smuggler Blended Scotch Whisky | 750 | 1200 |
Market Presence and Sales
Old Smuggler whisky has a considerable market presence and sales in Delhi. It is available in 23 Indian states in 2024 and has been a recognized brand in Delhi since 1999. The government imposes a 150% tax on this blended Scotch whisky. In the local Delhi liquor market, it ranks as the 12th most-selling India-manufactured blended Scotch whisky.
Over the last 3 years following the COVID-19 pandemic, it has shown a growth rate of 3.3 in Delhi. In 2023, approximately 1.1 lakh cases were sold across Delhi, resulting in an annual business turnover of 24.33 crore Indian rupees. Old Smuggler whisky is available in various volumes, including 60 ml, 180 ml, 375 ml, 750 ml, and 1000 ml, with the 750 ml variant being the most popular across Delhi and India.
