In the winter season, wine shops become a hub for those seeking a smoother rum experience. Amidst the variety available, Old Monk stands as the benchmark. However, beyond this renowned brand, the market seemed lackluster, prompting distilleries like Amrut and others to create a special offering, driven by the desires of Delhians and people across India. This resulted in an exceptionally smooth, artificially flavored, and dark-colored premium rum.
The Seven Rivers is available in various sizes, such as 60 ml, 180 ml, 375 ml, 750 ml, and 1000 ml, in Delhi. Seven rivers Rum price varies across these volumes and is accessible throughout the city.
Seven Rivers Rum Price
| Brand Name | Size (ml) | Price (INR) in Delhi |
| Price of Seven Rivers Spiced Rum | 180 | 75 |
| Price of Seven Rivers Spiced Rum | 375 | 105 |
| Price of Seven Rivers Spiced Rum | 750 | 1050 |
Availability, Market insights and Variants
The Dark Rum, a distinctive variety known for its richness and flavor complexity, is a creation crafted to deliver an exceptional drinking experience. With an alcohol content of 42.8% (85.6 proof), this rum is sourced from sugarcane and molasses, further enhanced by the infusion of artificial flavors developed in collaboration between Amrut and Sons.
Adhering to the slogan “Flowing with Rich Flavors, Crafted for Your Enjoyment,” its famous variant in India, the Seven Rivers Spiced Rum in a 750-ml bottle, gained significant traction, particularly in Delhi. It hit its peak in the market towards the end of 2023, presenting a remarkable 9% growth in sales after the challenging COVID period.
Available in various sizes, including 60 ml, 180 ml, 375 ml, 750 ml, and 1 liter, this dark rum has become a favorite among Delhiites, with the 750 ml variant being the most sought-after. However, it’s important to note that while this rum is carb-free, it contains 102 calories per 44-ml serving. The government imposes a 30% tax on this variant, indicating its moderate ranking in the local market as the 9th most selling rum in Delhi.
For safe consumption, it’s recommended to limit daily intake to 50 ml of this rum when consumed neat. In 2023, approximately 98,400 cases of this dark rum were sold in Delhi, amounting to an annual business turnover of around 1 million dollars.
