William Lawsons was a gift from my brother, and over time, I’ve amassed quite a collection—several hundred bottles—of Indian blends and Scotch whiskies. I’m curious when they altered the blend of William Lawson’s. If I come across Monkey Shoulder at a price close to the MSRP, I might consider picking it up.
William Lawson’s Whisky is available in volumes of 180 ml, 375 ml, and 750 ml in Delhi. Among these, the 750-ml volume remains the most sought-after across Delhi and India.
William Lawsons Whisky Table
| Brand Name | Volume (ml) | Price (INR) in Delhi |
| Blended Scotch William Lawson Whisky | 180 | 500 |
| Blended Scotch William Lawson Whisky | 375 | 930 |
| Blended Scotch William Lawson Whisky | 750 | 1800 |
| Blended Scotch William Lawson Whisky | 1000 | 2500 |
| Blended Scotch William Lawson Whisky | 1.75 liter | 4000 |
Variants and Availability
William Lawson’s whisky falls under the category of blended Scotch whisky, known for its sweet, medium-bodied taste profile. The brand’s popular slogan, “Pure Smoothness, William Lawson’s Refinement,” reflects its reputation for delivering a refined and smooth drinking experience. With an alcohol content of 40% (80 proof), this whisky is distilled at the Macduff distillery.
Regarding its origins, William Lawson’s was introduced to the world in 1849 and originates from Scotland, utilizing a perfectly balanced blend of malt and grain whiskies as its base raw material.
In both India and Delhi, William Lawson’s offers two variants, with William Lawson’s Blended Scotch Whisky being the standout and highly sought-after variant among consumers. This availability allows whisky enthusiasts in these regions to enjoy the unique taste and quality associated with William Lawson’s refined blend of Scotch whiskies.
Market Presence and Sales
In 2024, William Lawson’s Whisky will have a market presence in 25 Indian states, showcasing its wide availability across the country. It garnered a noteworthy rank among Delhians in 2002, reflecting its historical significance in the city’s liquor scene. The government imposes a substantial 150% tax on this whisky, impacting its pricing in the market.
Within the local liquor market in Delhi, William Lawson’s holds the 15th spot as one of the most popular blended Scotch whiskies originating from outside India. Despite challenges post-COVID-19, its growth in the last three years in Delhi stands at a modest 0.29%. In 2023, it recorded sales of 60,000 cases across Delhi, generating an annual business turnover of 29 crore Indian rupees.
